The (US)-based fashion brand, operating under a confidentiality agreement so we can’t mention the name, referred to as the E-commerce brand, embraces the essence of femininity. It presents a demi-couture assortment of enduring, elegant, and tailor-made garments designed for women.
Founded on the principle of elevating and empowering women, the brand’s collections showcase remarkable silhouettes, opulent fabrics, and vibrant hues. The founder’s vision is to inspire confidence and strength through fashion.
Dedicated to artisanal craftsmanship, the brand ensures a personalized shopping journey by hosting exclusive ateliers in select fashion hubs, creating an intimate and bespoke experience for its clientele.
The average order value (AOV) of the brand is very high, with purchases typically exceeding 2300$. This is due to the brand’s positioning in the luxury market.