To enhance our approach, we initiated a comprehensive analysis of the brand’s target market, meticulously pinpointing the key attributes of their ideal customer. This insight facilitated an understanding of the language and terminology likely used by these customers in their quest for luxury dresses online. Subsequently, we harnessed this knowledge to identify pertinent and high-performing keywords for the brand, forming the foundation for targeted ad campaigns.

In tandem with focusing on specific keywords, we broadened the geographical reach of our campaigns to engage a diverse audience across different nations. Employing location targeting enabled us to display ads to users in specific countries or regions, while language targeting ensured visibility among users proficient in specific languages. This multi-pronged approach aimed to maximize the brand’s visibility across various countries and regions.

Execution-wise, we crafted a series of meticulous Google Ads campaigns featuring precise keywords and messaging tailored to specific audiences likely to be interested in the brand’s luxury dresses. Our strategy included a mix of search and display ads to reach audiences across the web, supplemented by remarketing campaigns targeting users who had previously interacted with the brand. This approach aimed to bolster the brand’s presence among users already expressing interest, increasing the likelihood of conversion into customers.

Throughout the campaign, we closely monitored performance using Google Ads’ analytics tools, allowing us to track the efficacy of different keywords and ad groups. Regular adjustments were made to optimize campaigns, with A/B testing applied to assess variations in ads and landing pages to identify the most effective versions.

In summation, our strategy, encompassing leveraging brand strength, expanding campaign reach, and targeting precise keywords to engaged audiences, yielded success in boosting visibility and driving sales for the brand.